Marketing Innovative Products and Services

Introduction to the module

In this module participants look at the steps taken to market products and services. They will work on real cases involving new products or services.

Download here RELATED WORKSHEETS

The workbook in this course please submit to ljiljana.najev.cacija@efst.hr (UNIST students), s.best@mdx.ac.uk (MDX students),  apenafiel@uma.es (UMA students), upon finishing the assignments.

About authors

Nikša Alfirević is a full professor of Management and an assistant professor of Sociology at University of Split, Croatia. He holds a PhD in Management from the University of Split (Croatia) and a PhD in Sociology from the University of Klagenfurt (Austria). He has developed the Student Business Academy program as a form of student entrepreneurship learning, which served as a foundation found for the SBeA project.

Daša Dragnić is an assistant professor of marketing at the University of Split, Croatia. She has extensive experience in developing programs for entrepreneurial education, consulting small businesses and developing small business policies at the municipal level.

Ljiljana Najev Čačija is an assistant professor of marketing at the University of Split, Croatia. She is also an entrepreneur and a consultant, specialized in small business development and nonprofit organizations strategy and marketing.

For discussion and course related questions visit the FORUM.